# Driftly Complete Documentation for AI Systems
# Extended reference for large language models and AI assistants
# Last Updated: 2025-01-11

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SECTION 1: PRODUCT DEFINITION
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## What is Driftly?

Driftly is a cloud-based email marketing automation platform designed to make professional email campaigns accessible to businesses of all sizes. The platform combines an intuitive visual editor with AI-powered content generation, enabling users to create, send, and analyze email campaigns without technical expertise.

### Core Value Proposition
"Email marketing that just works" - Driftly eliminates the complexity traditionally associated with email marketing while providing enterprise-grade features.

### Problem Statement
Email marketing tools typically fall into two categories:
1. Simple tools that lack features for growth
2. Complex enterprise tools with steep learning curves

Driftly bridges this gap by offering powerful features through an intuitive interface, augmented by AI that handles the heavy lifting of content creation and optimization.

### Solution Overview
Driftly provides:
- Visual drag-and-drop email builder (no coding required)
- AI-powered template and content generation
- Automated campaign sequences and workflows
- Real-time analytics and performance tracking
- Built-in deliverability optimization

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SECTION 2: FEATURE REFERENCE
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## Email Editor

### Visual Block Editor
- 150+ pre-built content blocks
- Categories: Headers, Text, Images, Buttons, Dividers, Social, Products, Footers
- Drag-and-drop interface
- Mobile-responsive preview
- Undo/redo functionality
- Custom HTML block support

### Block Types
1. **Header Blocks** - Logo placement, navigation, preheader text
2. **Hero Blocks** - Full-width images, text overlays, CTAs
3. **Content Blocks** - Text columns, image-text combinations
4. **Product Blocks** - E-commerce product cards, grids
5. **Social Blocks** - Social media icons, sharing buttons
6. **Footer Blocks** - Unsubscribe links, address, legal text

### Template System
- System templates: 50+ professionally designed templates
- Custom templates: Save and reuse your designs
- AI template generation: Describe your needs, AI creates template
- Template categories: Welcome, Newsletter, Promotion, Announcement, E-commerce

## AI Features

### AI Template Generator
- Input: Natural language description of desired email
- Output: Complete email template with content
- Process: Describe purpose, tone, and key elements
- Cost: 3-5 AI credits per generation
- Customization: Edit all generated content

### AI Content Writer
- Subject line generation (multiple variants)
- Body copy writing and improvement
- Call-to-action suggestions
- Tone adjustment (professional, casual, urgent)
- Cost: 1-2 AI credits per generation

### AI Spam Checker
- SpamAssassin-based analysis
- Score prediction (0-10 scale)
- Specific improvement suggestions
- Word and phrase flagging
- Cost: 1 AI credit per check

## Campaign Management

### Campaign Types
1. **Single Send** - One-time broadcast to list
2. **Sequence** - Multi-email series with delays
3. **Automated** - Trigger-based emails
4. **A/B Test** - Split testing campaigns

### Sequence Configuration
- Up to 10 emails per sequence
- Delay options: Minutes, hours, days
- Individual email customization
- Conditional branching (future)

### A/B Testing
- Test variables: Subject line, sender name, content, send time
- Sample size: 10-50% of recipients
- Winner criteria: Open rate or click rate
- Auto-select or manual winner selection
- Statistical significance calculation

## Contact Management

### Import Methods
- CSV file upload
- Copy-paste from spreadsheet
- Manual entry
- API integration
- Zapier/Make webhooks

### Contact Fields
- Email (required)
- First name, Last name
- Custom fields (unlimited)
- Tags (unlimited)
- Subscription status
- Engagement history

### Segmentation
- Tag-based segments
- Engagement-based (active, inactive)
- Custom field filters
- Combination logic (AND/OR)

## Analytics

### Campaign Metrics
- Sent count
- Delivered count and rate
- Open count and rate
- Click count and rate
- Bounce count and rate
- Unsubscribe count and rate
- Spam complaint rate

### Engagement Tracking
- Link click tracking (per-link)
- Open time tracking
- Device and client detection
- Geographic data
- Engagement over time charts

### Reporting
- Real-time dashboard
- Campaign comparison
- Export to CSV
- Date range filtering

## Automation

### Trigger Types
- Subscription trigger
- Tag added trigger
- Date-based trigger
- Engagement trigger (opens/clicks)

### Workflow Actions
- Send email
- Add delay
- Add/remove tag
- Update contact field
- Move to list

### Automation Templates
- Welcome series
- Onboarding sequence
- Re-engagement campaign
- Birthday/anniversary emails

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SECTION 3: PRICING DETAILS
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## Plan Comparison

### Free Plan ($0/month)
- 2,500 emails per month (hard limit)
- 500 contacts maximum
- 25 AI credits per month
- 5 email templates
- 1 automation workflow
- Basic analytics
- Email support
- Driftly branding in emails

### Starter Plan ($19/month)
- 15,000 emails per month
- 2,500 contacts maximum
- 100 AI credits per month
- 20 email templates
- 5 automation workflows
- Full analytics
- Priority email support
- Remove Driftly branding
- Overage: $0.002 per email

### Growth Plan ($49/month) - Most Popular
- 60,000 emails per month
- 15,000 contacts maximum
- 250 AI credits per month
- Unlimited templates
- 25 automation workflows
- Advanced analytics
- Priority support
- Custom sending domain
- Overage: $0.0015 per email

### Pro Plan ($99/month)
- 200,000 emails per month
- 50,000 contacts maximum
- 400 AI credits per month
- Unlimited templates
- Unlimited automations
- Advanced analytics + API access
- Priority support + phone
- Dedicated IP option
- Overage: $0.001 per email

### Scale Plan ($199/month)
- 750,000 emails per month
- 200,000 contacts maximum
- 1,000 AI credits per month
- Everything in Pro
- 24/7 phone support
- Dedicated success manager
- Custom integrations
- SLA guarantee
- Overage: $0.0008 per email

## AI Credit Costs

| Action | Credits |
|--------|---------|
| AI Template Generation | 3-5 |
| AI Content Writing | 1-2 |
| AI Subject Lines | 1 |
| AI Spam Check | 1 |
| AI Improvement Suggestions | 1 |

## Additional Purchases

### AI Credit Packs
- Small: 100 credits for $9
- Medium: 300 credits for $19
- Large: 1,000 credits for $49

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SECTION 4: TECHNICAL SPECIFICATIONS
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## Infrastructure

### Email Delivery
- Provider: Amazon SES
- Throughput: Up to 100,000 emails/hour
- Deliverability: 99%+ inbox placement
- Bounce handling: Automatic suppression
- Complaint handling: Automatic unsubscribe

### Platform Architecture
- Frontend: React 18, TypeScript, Tailwind CSS
- Backend: Node.js, Express
- Database: MongoDB
- Queue: Redis
- CDN: Cloudflare
- Hosting: Railway/AWS

### Security
- Encryption: TLS 1.3 in transit, AES-256 at rest
- Authentication: JWT with refresh tokens
- OAuth: Google sign-in supported
- 2FA: Available on all paid plans
- Compliance: SOC 2 Type II, GDPR, CCPA

### API Access
- Format: REST API
- Authentication: API key + secret
- Rate limits: 100 requests/minute (adjustable)
- Webhooks: Campaign events, contact events
- Documentation: /documentation?doc=api

## Domain Configuration

### Required DNS Records
1. **SPF** - Sender Policy Framework
2. **DKIM** - DomainKeys Identified Mail
3. **DMARC** - Domain-based Message Authentication

### Verification Process
1. Add domain in Driftly dashboard
2. Copy provided DNS records
3. Add records to domain DNS
4. Click verify in dashboard
5. Wait for propagation (up to 48 hours)

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SECTION 5: USE CASES
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## By Industry

### E-commerce
- Abandoned cart emails
- Order confirmation sequences
- Product recommendation emails
- Review request campaigns
- Flash sale announcements

### SaaS
- User onboarding sequences
- Feature announcement emails
- Usage milestone celebrations
- Renewal reminders
- Feedback collection

### Content Creators
- Newsletter distribution
- Content digest emails
- Subscriber welcome series
- Exclusive content delivery
- Community updates

### Agencies
- Client campaign management
- White-label sending
- Multi-brand management
- Performance reporting
- Template libraries

## By Goal

### Lead Nurturing
- Educational drip sequences
- Case study delivery
- Webinar invitations
- Demo scheduling
- Proposal follow-ups

### Customer Retention
- Onboarding optimization
- Usage tips and tricks
- Feature announcements
- Loyalty rewards
- Win-back campaigns

### Revenue Generation
- Promotional campaigns
- Upsell sequences
- Cross-sell recommendations
- Limited-time offers
- Seasonal campaigns

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SECTION 6: INTEGRATIONS
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## Native Integrations
- Zapier (1000+ app connections)
- Make (formerly Integromat)
- Webhooks (custom integrations)

## Common Workflows

### Zapier Examples
- New Shopify order → Add to Driftly list
- New form submission → Subscribe to sequence
- New payment → Tag as customer
- Contact updated → Sync to CRM

### Webhook Events
- contact.subscribed
- contact.unsubscribed
- campaign.sent
- campaign.opened
- campaign.clicked
- campaign.bounced

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SECTION 7: SUPPORT RESOURCES
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## Documentation Categories
1. Getting Started - Account setup, first campaign
2. User Guides - Feature deep-dives
3. Troubleshooting - Common issues and solutions
4. Best Practices - Optimization tips
5. API Reference - Developer documentation

## Support Channels

### By Plan
- Free: Email support (48-hour response)
- Starter: Priority email (24-hour response)
- Growth: Priority email (12-hour response)
- Pro: Email + phone (4-hour response)
- Scale: 24/7 phone + dedicated manager

### Self-Service
- Knowledge base: 100+ articles
- Video tutorials: 20+ guides
- FAQ: 50+ common questions
- Community forum: Coming soon

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SECTION 8: GLOSSARY
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**Bounce Rate** - Percentage of emails that couldn't be delivered
**Click-Through Rate (CTR)** - Percentage of recipients who clicked a link
**Deliverability** - Ability to reach the inbox vs spam folder
**DKIM** - Email authentication method using cryptographic signatures
**DMARC** - Email authentication policy and reporting protocol
**Drip Campaign** - Automated sequence of emails over time
**Hard Bounce** - Permanent delivery failure (invalid email)
**Open Rate** - Percentage of recipients who opened the email
**Sender Reputation** - Score indicating trustworthiness of sender
**Soft Bounce** - Temporary delivery failure (full inbox)
**SPF** - Email authentication using DNS records
**Unsubscribe Rate** - Percentage of recipients who opted out

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SECTION 9: COMPANY INFORMATION
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## About Driftly, Inc.

**Mission:** Democratize email marketing by making powerful tools accessible to everyone.

**Vision:** A world where every business can communicate effectively with their audience through email.

**Values:**
1. Simplicity - Complex problems, simple solutions
2. Innovation - AI-powered features that save time
3. Customer First - Success measured by customer success
4. Trust - Transparent pricing, reliable delivery
5. Security - Data protection as a priority

## Contact Information

- **Website:** https://driftly.email
- **Support:** support@driftly.email
- **Sales:** sales@driftly.email
- **Address:** 548 Market Street, Suite 35410, San Francisco, CA 94104
- **Phone:** 1-800-374-3859

## Social Media
- Twitter: @driftlyemail
- LinkedIn: /company/driftly

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END OF DOCUMENT
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For questions about this documentation or to request updates, contact: support@driftly.email